Service is front stage : positioning services for value advantage /
James Teboul
- Hampshire [England] ; New York : Palgrave Macmillan, 2006
- xi, 161 p. : ill. ; 24 cm.
- INSEAD business press .
- INSEAD business press .
Includes bibliographical references and index
9780230006607 0230006604
Customer services--Management Service industries--Management Total quality management