Fleisher, Craig S. <br/><br/>
Business and competitive analysis :  effective application of new and classic methods / 
Craig S. Fleisher and Babette E. Bensoussan 
 - Upper Saddle River, NJ :  Financial Times Press,  c2007 
 - xxxii, 491 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis 
<br/><br/><label>ISBN: </label>9780131873667 (hardback : alk. paper) 0131873660 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence<br/>Competition