effective application of new and classic methods Fleisher, Craig S. creator Bensoussan, Babette E. text bibliography nju Upper Saddle River, NJ Financial Times Press c2007 2007 monographic eng

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xxxii, 491 p. : ill. ; 25 cm. Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis specialized Craig S. Fleisher and Babette E. Bensoussan Includes bibliographical references and index Business intelligence Competition 9780131873667 (hardback : alk. paper) 0131873660 (hardback : alk. paper) http://www.loc.gov/catdir/toc/ecip071/2006030892.html http://www.loc.gov/catdir/toc/ecip071/2006030892.html UMP 090618 20251117145423.0 vtls000038185