TY  - BOOK
AU  - Hughes,Graham
AU  - Fill,Chris
ED  - The Chartered Institute of Marketing
TI  - Marketing communications 2008-2009
SN  - 9780750689670 (pbk.)
PY  - 2008///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - Communication in marketing
N1  - "The official CIM coursebook" -- Cover
ER  -