Gummesson, Evert <br/><br/>
Total relationship marketing / 
Evert Gummesson 
 - 3rd ed. 
 - Amsterdam  :  Butterworth-Heinemann,  2008 
 - xiv, 376 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [345]-363) and index 
<br/><br/><label>ISBN: </label>9780750686334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Marketing--Management