TY  - BOOK
AU  - Gummesson,Evert
TI  - Total relationship marketing
SN  - 9780750686334
PY  - 2008///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - Relationship marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. [345]-363) and index
ER  -