Davis, John <br/><br/>
The Olympic Games effect :  how sports marketing builds strong brands / 
John A. Davis 
 - Singapore ;  Hoboken, NJ :  John Wiley & Sons Asia,  2008 
 - x, 350 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [321]-337) and index 
<br/><br/><label>ISBN: </label>9780470823668 (pbk.) 0470823666 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Olympics--Economic aspects<br/>Sports--Marketing<br/>Branding (Marketing)