TY  - BOOK
AU  - Davis,John
TI  - The Olympic Games effect: how sports marketing builds strong brands 
SN  - 9780470823668 (pbk.)
PY  - 2008///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons Asia
KW  - Olympics
KW  - Economic aspects
KW  - Sports
KW  - Marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. [321]-337) and index
ER  -