Batey, Mark <br/><br/>
Brand meaning / 
Mark Batey 
 - New York :  Routledge,  c2008 
 - xix, 257 p., [2] p. of plates :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 225-232) and indexes 
<br/><br/><label>ISBN: </label>9780805864540 (hbk.) 0805864547 (hbk.) 9780805864557 (alk. paper) 0805864555 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management