TY  - BOOK
AU  - Batey,Mark
TI  - Brand meaning
SN  - 9780805864540 (hbk.)
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Product management
N1  - Includes bibliographical references (p. 225-232) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip084/2007045418.html
ER  -