Product development :  a structured approach to consumer product development, design, and manufacture / 
Anil Mital ... [et al.]. 
 - Amsterdam ;  Boston, MA :  Butterworth-Heinemann, an imprint of Elsevier,  c2008 
 - xviii, 425 p. :  ill. ;  27 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750683098 (hardcover : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>New products--Marketing<br/>Strategic planning