TY  - BOOK
AU  - Mital,Anil
TI  - Product development: a structured approach to consumer product development, design, and manufacture 
SN  - 9780750683098 (hardcover : alk. paper)
PY  - 2008///
CY  - Amsterdam, Boston, MA
PB  - Butterworth-Heinemann, an imprint of Elsevier
KW  - New products
KW  - Management
KW  - Marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -