@book{46502,
	author = {Calder, Bobby J. and J.L. Kellogg Graduate School of Management},
	title = {Kellogg on advertising & media :},
	publisher = {John Wiley & Sons,},
	year = {c2008},
	address = {Hoboken, N.J. :},
	url = {http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html}
}