Kellogg on advertising & media :  the Kellogg School of Management / 
 Kellogg on advertising and media 
edited by Bobby J. Calder 
 - Hoboken, N.J. :  John Wiley & Sons,  c2008 
 - xi, 292 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470119860 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising