01098nam a2200265 a 4500 vtls000039532 KUKTEM 20251117145441.0 090706t2008 njua f b 001 0 eng d 9780470119860 (cloth) 201107132148 VLOAD 201006101608 fauzi 200908141643 VLOAD 200908141619 VLOAD 200907061525 saini UMP HF5826.5 .K45 2008 Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder Kellogg on advertising and media Hoboken, N.J. : John Wiley & Sons, c2008 xi, 292 p. : ill. ; 24 cm. Includes bibliographical references and index Advertising media planning Advertising Calder, Bobby J. J.L. Kellogg Graduate School of Management Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html 0 0 0 0 10000 10000 2019-09-04 82.15 0 HF5826.5 .K45 2008 0000047121 2019-09-04 00:00:00 1 82.15 2019-09-04 OPEN VIRTUA40 46502 46508 VTLSSORT0080*0200*0400*0900*2450*2460*2600*3000*5040*6500*6501*7000*7100*8560*9991