TY  - BOOK
AU  - Calder,Bobby J.
ED  - J.L. Kellogg Graduate School of Management
TI  - Kellogg on advertising & media: the Kellogg School of Management 
SN  - 9780470119860 (cloth)
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Advertising media planning
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html
ER  -