Champniss, Guy <br/><br/>
Brand valued :  how socially valued brands hold the key to a sustainable future and business success / 
Guy Champniss and Fernando Rodés Vilà 
 - Hoboken, NJ :  John Wiley & Sons,  c2011 
 - xxiv, 290 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119976677 1119976677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)œxSocial aspects<br/>Social responsibility of business