00729nam a2200205 a 4500001001400000003000700014005001700021008004100038020001800079020001500097040000800112100001900120245015000139260004500289300003400334504005000368650004200418650003800460700002500498vtls000060085KUKTEM20251117145446.0120523t2011    enka   g      001 0 eng d  a9781119976677  a1119976677  aUMP1 aChampniss, Guy10aBrand valued :bhow socially valued brands hold the key to a sustainable future and business success /cGuy Champniss and Fernando Rodés Vilà  aHoboken, NJ :bJohn Wiley & Sons,cc2011  axxiv, 290 p. :bill ;c24 cm.  aIncludes bibliographical references and index 0aBranding (Marketing)œxSocial aspects 0aSocial responsibility of business1 aRodes Vila, Fernando