TY  - BOOK
AU  - Champniss,Guy
AU  - Rodes Vila,Fernando
TI  - Brand valued: how socially valued brands hold the key to a sustainable future and business success 
SN  - 9781119976677
PY  - 2011///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Branding (Marketing)œxSocial aspects
KW  - Social responsibility of business
N1  - Includes bibliographical references and index
ER  -