Argenti, Paul A. <br/><br/>
Strategic corporate communication :  a global approach for doing business in the new India / 
Paul A. Argenti 
 - New York :  McGraw-Hill,  c2009 
 - xiv, 353 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 321-343) and index 
<br/><br/>The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies 
<br/><br/><label>ISBN: </label>9780071549912 (alk. paper) 0071549919 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations--Public relations--India<br/>International business enterprises--Public relations--India.<br/>Communication in management