a global approach for doing business in the new India Argenti, Paul A. creator text bibliography nyu New York McGraw-Hill c2009 2009 monographic eng

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xiv, 353 p. : ill. ; 24 cm. The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies specialized Paul A. Argenti Includes bibliographical references (p. 321-343) and index Corporations Public relations India International business enterprises Public relations India Communication in management 9780071549912 (alk. paper) 0071549919 (alk. paper) http://www.loc.gov/catdir/toc/ecip0813/2008011672.html http://www.loc.gov/catdir/toc/ecip0813/2008011672.html UMP 090708 20251117145446.0 vtls000039817