TY  - BOOK
AU  - Argenti,Paul A.
TI  - Strategic corporate communication: a global approach for doing business in the new India 
SN  - 9780071549912 (alk. paper)
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Corporations
KW  - Public relations
KW  - India
KW  - International business enterprises
KW  - Communication in management
N1  - Includes bibliographical references (p. 321-343) and index; The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies
UR  - http://www.loc.gov/catdir/toc/ecip0813/2008011672.html
ER  -