Gonçalves, Marcus

Global management strategies : sales, design, manufacturing and operations / Global management strategies for sales, design, manufacturing & operations by Marcus Goncalves and Brian E. Porter - New York : ASME Press, c2008 - vii, 112 p. : ill. ; 28 cm. - The technical manager's survival guides . - The technical manager's survival guides .

Includes bibliographical references (p. 109-110)

Management evolution -- Manager vs. leader, projects vs. people -- Sales : the players -- Sales : the strategies -- Design : the players -- Design : the strategies Manufacturing : the players -- Manufacturing : the strategies -- Operations : the players -- Operations : the strategies -- Global strategies for all managers -- Going beyond leadership

9780791802762 (alk. paper) 0791802760 (alk. paper)


Production management
Project management
Industrial management
Operations research