Global management strategies : sales, design, manufacturing and operations /
Global management strategies for sales, design, manufacturing & operations
by Marcus Goncalves and Brian E. Porter
- New York : ASME Press, c2008
- vii, 112 p. : ill. ; 28 cm.
- The technical manager's survival guides .
- The technical manager's survival guides .
Includes bibliographical references (p. 109-110)
Management evolution -- Manager vs. leader, projects vs. people -- Sales : the players -- Sales : the strategies -- Design : the players -- Design : the strategies Manufacturing : the players -- Manufacturing : the strategies -- Operations : the players -- Operations : the strategies -- Global strategies for all managers -- Going beyond leadership