<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Global management strategies</title>
    <subTitle>sales, design, manufacturing and operations</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Global management strategies for sales, design, manufacturing &amp; operations</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gonçalves, Marcus</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Porter, Brian E.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>ASME Press</publisher>
    <dateIssued>c2008</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vii, 112 p. : ill. ; 28 cm.</extent>
  </physicalDescription>
  <tableOfContents>Management evolution -- Manager vs. leader, projects vs. people -- Sales : the players -- Sales : the strategies -- Design : the players -- Design : the strategies Manufacturing : the players -- Manufacturing : the strategies -- Operations : the players -- Operations : the strategies -- Global strategies for all managers -- Going beyond leadership</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">by Marcus Goncalves and Brian E. Porter</note>
  <note>Includes bibliographical references (p. 109-110)</note>
  <subject authority="lcsh">
    <topic>Production management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Project management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Industrial management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Operations research</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>The technical manager's survival guides</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9780791802762 (alk. paper)</identifier>
  <identifier type="isbn">0791802760 (alk. paper)</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip0812/2008010307.html</identifier>
  <location>
    <url displayLabel="Table of contents only">http://www.loc.gov/catdir/toc/ecip0812/2008010307.html</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">UMP</recordContentSource>
    <recordCreationDate encoding="marc">090708</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251117145447.0</recordChangeDate>
    <recordIdentifier source="KUKTEM">vtls000039828</recordIdentifier>
  </recordInfo>
</mods>
