Mason, Hugh <br/><br/>
Brainfruit :  turning creativity into cash from East to West / 
 Brain fruit 
Hugh Mason, Mark Chong 
 - Singapore :  McGraw-Hill Education (Asia),  c2012 
 - xxi, 315 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780071324953 007132495X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises<br/>Creative ability in business<br/>Success in business<br/>Entrepreneurship<br/>New products--Marketing