TY  - BOOK
AU  - Mason,Hugh
AU  - Chong,Mark
TI  - Brainfruit: turning creativity into cash from East to West 
SN  - 9780071324953
PY  - 2012///
CY  - Singapore
PB  - McGraw-Hill Education (Asia)
KW  - New business enterprises
KW  - Creative ability in business
KW  - Success in business
KW  - Entrepreneurship
KW  - New products
KW  - Marketing
ER  -