Wilson, Hugh <br/><br/>
The multichannel challenge :  integrating customer experiences for profit / 
Hugh Wilson, Rod Street and Lindsay Bruce 
 - 1st ed. 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  2008 
 - xxii, 218 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780750687119 0750687118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels<br/>Customer services<br/>Organizational effectiveness