TY  - BOOK
AU  - Wilson,Hugh
AU  - Street,Rod
AU  - Bruce,Lindsay
TI  - The multichannel challenge: integrating customer experiences for profit 
SN  - 9780750687119
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing channels
KW  - Customer services
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index
ER  -