Sörensen, Hans Eibe <br/><br/>
Business development :  a market-oriented perspective / 
Hans Eibe Sörensen 
 - Hoboken, N.J. :  Wiley,  2012 
 - xi, 553 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Introduction and default positions -- Module 1: the business developer’s mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer’s toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index 
<br/><br/><label>ISBN: </label>9780470683668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing--Management