01580nam a2200241 a 4500 vtls000059805 KUKTEM 20251117145456.0 120521t2012 enka g 001 0 eng d 9780470683668 201210021057 asmadi 201205211101 irma UMP HD30.28 .S67 2012 Sörensen, Hans Eibe Business development : a market-oriented perspective / Hans Eibe Sörensen Hoboken, N.J. : Wiley, 2012 xi, 553 p. : ill. ; 23 cm. Includes bibliographical references and index Introduction and default positions -- Module 1: the business developer’s mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer’s toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index Strategic planning Marketing Management 0 0 0 0 20000 20000 2019-09-04 239.04 0 HD30.28 .S67 2012 0000067055 2019-09-04 00:00:00 1 239.04 2019-09-04 OPEN VIRTUA40 47003 47009 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*9992