Frank, Robert H. <br/><br/>
Microeconomics and behavior / 
Robert H. Frank 
 - 8th ed. 
 - New York, NY :  McGraw-Hill Irwin,  c2010 
 - xxviii, 607 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780073375946 0073375942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microeconomics<br/>Economic man<br/>Self-interest<br/>Consumer behavior