TY  - BOOK
AU  - Frank,Robert H.
TI  - Microeconomics and behavior
SN  - 9780073375946
PY  - 2010///
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Microeconomics
KW  - Economic man
KW  - Self-interest
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -