Marketing and promoting electronic resources :  creating the e-buzz! / 
edited by Eleonora Dubicki 
 - London :  Routledge ,  c2009 
 - vi, 205 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780789035851 0789035855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Special collections--Electronic information resources<br/>Academic libraries--Marketing<br/>Libraries and the Internet