Martin, Neale <br/><br/>
Habit :  the 95% of behavior marketers ignore / 
 Behavior marketers ignore 
Neale Martin 
 - Upper Saddle River, N.J. :  FT Press,  c2008 
 - xvi, 191 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780131357952 (hbk. : alk. paper) 0131357956 (hbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Habit<br/>Change (Psychology)<br/>Marketing--Psychological aspects<br/>Marketing--Management