TY  - BOOK
AU  - Martin,Neale
TI  - Habit: the 95% of behavior marketers ignore 
SN  - 9780131357952 (hbk. : alk. paper)
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - FT Press
KW  - Consumer behavior
KW  - Habit
KW  - Change (Psychology)
KW  - Marketing
KW  - Psychological aspects
KW  - Management
N1  - Includes bibliographical references and index
ER  -