TY - BOOK AU - Johnson,Mike TI - Smarter consulting: how to start up and succeed as an independent consultant SN - 9780273713555 PY - 2008/// CY - New York PB - FT Prentice Hall KW - Consultants KW - Marketing KW - New business enterprises KW - Management N1 - Includes bibliographical references and index; Why do you want to do it? -- Are you an entrepreneur? -- Getting out and getting going -- Planning the successful start-up -- The life of a salesman -- Marketing yourself -- New business : getting it, charging for it, getting paid for it -- Developing the business -- Creating your workplace -- The travelling independent consultant -- Counting the cost (and the profit) -- What’s next for the independent consultant? ER -