science and practice Cialdini, Robert B. creator text bibliography mau Boston Pearson Education c2009 2009 monographic eng

print

xii, 259 p. : ill. ; 23 cm. Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description Robert B. Cialdini Includes bibliographical references and index Influence (Psychology) Persuasion (Psychology) Compliance 0205609996 9780205609994 UMP 090819 20251117145512.0 vtls000041707