Walker, Julia Ingraham <br/><br/>
Jump-starting the stalled fundraising campaign / 
Julia Ingraham Walker 
 - Hoboken, N.J. :  John Wiley & Sons,  c2009 
 - xx, 217 p. ;  26 cm. 
 - AFP/Wiley fund development series Nonprofit essentials .
 - Nonprofit essentials (John Wiley & Sons) AFP/Wiley fund development series .
<br/><br/> Includes index 
<br/><br/>Fundraising in a challenging economic environment -- Looking beneath the surface : analyze campaign results -- Identifying opportunities : making lemons out of lemonade -- Get back on track with changes in campaign structure -- The human element : reengaging board, staff, and volunteers -- Desperately seeking donors : prospect identification, cultivation, and solicitation -- Communicate more effectively to attract additional support -- Build on opportunities for change across the organization 
<br/><br/><label>ISBN: </label>9780470496558 (pbk. : acid-free paper) 047049655X (pbk. : acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fund raising--Management<br/>Recessions<br/>Nonprofit organizations--Finance