Walker, Julia Ingraham creator text nju Hoboken, N.J John Wiley & Sons c2009 2009 monographic eng

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xx, 217 p. ; 26 cm. Fundraising in a challenging economic environment -- Looking beneath the surface : analyze campaign results -- Identifying opportunities : making lemons out of lemonade -- Get back on track with changes in campaign structure -- The human element : reengaging board, staff, and volunteers -- Desperately seeking donors : prospect identification, cultivation, and solicitation -- Communicate more effectively to attract additional support -- Build on opportunities for change across the organization specialized Julia Ingraham Walker Includes index Fund raising Management Recessions Nonprofit organizations Finance 9780470496558 (pbk. : acid-free paper) 047049655X (pbk. : acid-free paper) UMP 090916 20251117145514.0 vtls000044437