Holtz, Shel <br/><br/>
Tactical transparency :  how leaders can leverage social media to maximize value and build their brand / 
Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson 
 - San Francisco, CA :  Jossey-Bass,  c2009 
 - xiv, 297 p. ;  24 cm. 
<br/><br/> "IABC, International Association of Business Communicators." 
<br/><br/>Includes bibliographical references (p. 277-281) and index 
<br/><br/><label>ISBN: </label>9780470293706 (cloth) 0470293705 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Social media<br/>Interactive marketing<br/>Business communication--Blogs<br/>Internet marketing--Management