TY  - BOOK
AU  - Holtz,Shel
AU  - Havens,John C.
ED  - International Association of Business Communicators
TI  - Tactical transparency: how leaders can leverage social media to maximize value and build their brand 
SN  - 9780470293706 (cloth)
PY  - 2009///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Customer relations
KW  - Management
KW  - Social media
KW  - Interactive marketing
KW  - Business communication
KW  - Blogs
KW  - Internet marketing
N1  - "IABC, International Association of Business Communicators."; Includes bibliographical references (p. 277-281) and index
UR  - http://www.loc.gov/catdir/toc/ecip0826/2008034930.html
ER  -