how asking the right questions generates the great ideas your company needs VanGundy, Arthur B. creator text bibliography nyu New York AMACOM c2007 2007 monographic eng

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xvii, 270 p. : ill. ; 24́ cm. Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas Arthur B. VanGundy Includes bibliographical references and index Creative ability in business Creative thinking Organizational change Problem solving 9780814408988 0814408982 UMP 080502 20251117145521.0 vtls000027311