Bivins, Thomas H. Public relations writing : the essentials of style and format / Thomas H. Bivins - 6th ed. - Boston : McGraw-Hill, 2008 - xviii, 377 p. : ill. ; 23 cm. Includes index ISBN: 9780073511924 (pbk. : alk. paper) 0073511927 (pbk. : alk. paper) Subjects--Topical Terms: Public relations--United StatesPublic relations--Authorship--United States