TY - BOOK AU - Shulman,Michael TI - Sell short: a simpler, safer way to profit when stocks go down SN - 9780470412336 (cloth) PY - 2009/// CY - Hoboken, NJ PB - J. Wiley & Sons KW - Short selling KW - Stocks N1 - Includes index; The "schadenfreude" component of your portfolio -- How shorting works -- The case for puts -- Prospecting for gold in fading stocks -- Creating a position -- Going short the traditional way or borrower beware -- Shorting a market segment -- Creating the great segment trade -- Shorting the indices-only the big ones. please -- Managing a position or everyone has a plan until they get punched in the face -- Shorting commodities and real estate -- Shorting in a bull market -- Advanced trading techniques -- Case studies-ruby tuesday, the bear and the home builders ER -