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  <titleInfo>
    <title>Wired and dangerous</title>
    <subTitle>how your customers have changed and what to do about it</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Bell, Chip R.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Patterson, John R.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">cau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">San Francisco</placeTerm>
    </place>
    <publisher>Berrett-Koehler Publishers</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vii, 248 p. : ill. ; 22 cm.</extent>
  </physicalDescription>
  <abstract>Customers today are picky, fickle, and vocal, and all about me vain. They now have an enormous variety of services and products to choose from, with unprecedented access to information and reviews</abstract>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Chip R. Bell, John R. Patterson</note>
  <note>Includes bibliographical references (p. 233-235) and index</note>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Customer services</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Customer loyalty</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Internet</topic>
  </subject>
  <identifier type="isbn">9781605099750 (pbk. : alk. paper)</identifier>
  <identifier type="isbn">1605099759 (pbk. : alk. paper)</identifier>
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    <recordCreationDate encoding="marc">120608</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251117145530.0</recordChangeDate>
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