Bridgeland, David Murray <br/><br/>
Business modeling :  a practical guide to realizing business value / 
David M. Bridgeland, Ron Zahavi 
 - Amsterdam ;  Boston :  Morgan Kaufmann/Elsevier,  c2009 
 - xvii, 387 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 377-378) and index 
<br/><br/>Why business modeling? -- Modeling fundamentals -- Business motivation models -- Business organization models -- Business process models -- Business rule models -- Creating a good model -- Model-based workshops -- Running a workshop -- Business model analysis -- Business simulation -- Executing a business model 
<br/><br/><label>ISBN: </label>9780123741516 (pbk.) 0123741513 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Simulation methods