TY - BOOK AU - Sander,Peter J. TI - What would Steve Jobs do?: how the Steve Jobs way can inspire anyone to think differently and win SN - 9780071792745 PY - 2012/// CY - New York PB - McGraw-Hill KW - Leadership KW - Creative thinking N1 - Includes index; Born -- Born again -- Model -- Customer -- Vision -- Culture -- Product -- Message -- Brand ER -