TY  - BOOK
AU  - Gamble,John
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9780073530307 (alk. paper)
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0809/2008003390-t.html
ER  -