@book{48459,
	author = {Post, Richard S. and Post, Penelope N.},
	title = {Global brand integrity management :},
	publisher = {McGraw-Hill,},
	year = {c2008},
	address = {New York :},
	note = {Includes index},
	url = {http://www.loc.gov/catdir/toc/ecip0712/2007009029.html}
}