02039nam a2200313 a 4500 vtls000033245 KUKTEM 20251117145536.0 081201t2008 nyua f 001 0 eng d 0071494448 (hardcover : alk. paper) 9780071494441 (hardcover : alk. paper) 201107132227 VLOAD 200908141540 VLOAD 200908141510 VLOAD 200908132041 VLOAD 200812011551 nadia UMP HD69.B7 P67 2008 Post, Richard S. Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post New York : McGraw-Hill, c2008 xv, 309 p. : ill. ; 24 cm. Includes index Introduction -- Rethinking the business model with brand integrity : an organizing concept -- Brand integrity is more than legal protection -- If a product is valuable, somebody will try to take your profits -- If you do not protect your products, nobody will do it for you -- If you wait until your products are attacked, you will lose -- Protect your products and the bad guys will attack your competition -- Your own products are often your largest competitors for profits -- Continually monitor the marketplace to lower risks and increase profits -- Brand integrity as a basic management tool -- Setting up and managing a brand integrity program -- Questions the CEO should ask about BI metrics Brand name products Trademark infringement Prevention Product counterfeiting Prevention Product management Post, Penelope N. Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007009029.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0806/2007009029-b.html 0 0 0 0 10000 10000 2019-09-04 142.62 0 HD69.B7 P67 2008 0000036465 2019-09-04 00:00:00 1 142.62 2019-09-04 OPEN VIRTUA40 48459 48465 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*7000*8560*8561*9991